Why Zoom is a great equalizer for everyone
There has been a lot of talk over the past year about “Zoom exhaustion” and the craving for face-to-face meetings.
But there’s also a huge benefit that comes with video conferencing that hasn’t really been discussed – and that’s that it’s a great “leveler”.
It reduces the differences between the “haves” and the “have-nots” and provides a great opportunity.
Zoom meetings really boil down to faces and voices. We now know that we can blur the background or add a virtual green screen, so the early discussions of whether it was ‘intrusive’ or ‘distracting’ to see the background room have been. deleted. Now it all depends on how you present yourself and what you say.
Most people care more about what comes out of someone’s mouth than how they look or what they’re wearing anyway, but with Zoom it’s almost impossible to say anything below. the height of the chest. We all joked about wearing UGG sweatpants and boots with a shirt and jacket, but it’s true, and because you can’t see much more than people’s faces, it evened them out. rules of the game for many people.
This means that fancy clothes, cars and accessories no longer impress. It doesn’t matter whether you have high heels or are in a wheelchair. If you live in a rural area or in a city, who cares ?! Whether you have a big, glamorous home, or a small studio, we’re all the same on Zoom.
Just a little square with a face.
For the past 18 months, I’ve hosted an Online Founders Luncheon every Friday, through my business, She’s The Boss. I started it because of the lockdowns and the strong need to connect, but that’s not really the reason it took so long.
This is because he made business and social media easy and accessible for women founders with disabilities; those in small rural towns scattered throughout Australia; for those who are immunocompromised and those who are introverts and find it uncomfortable to enter a room full of strangers.
For example, one of the women who come to She’s The Boss Zoom lunch each week is in a wheelchair. Lisa Cox is an Instagram influencer, model and mission to make disability more visible in the media, but she can’t get out of the house easily, so being able to attend Zoom lunches and meetings is a real game changer for her. .
And of course, the most obvious benefit is that he has a complete disregard for the tyranny of distance. You can roam anywhere on Zoom, from the comfort of your home (and even your bed if need be!). Most of us have now had conversations online with people in a different city, state, or even country. Traditional barriers to connection disappear completely.
Cheree Stokes is an Indigenous artist who lives in rural New South Wales. She loves that Zoom makes it easy to meet and connect with other women, without having to travel the long drive into town for networking and business opportunities.
Another woman that comes to mind is Jenn Donovan, founder of Buy From a Bush Business on Facebook and social media and marketing expert. Jenn often says that the weekly online breakfasts gave her an opportunity that she wouldn’t otherwise have. Instead of having to plan a 5 hour trip (one way) in advance and book accommodation for an overnight stay if she wants to attend a networking event in Melbourne, she can instead head to her garden shed / office. and get to know women. from all over the country!
And it doesn’t have to be Zoom. It could be FaceTime, Google Meet, WhatsApp, or a number of other video conferencing apps. Regardless, the benefits are the same: it’s a great equalizer. You can reach anyone, anywhere, without judging them on their material possessions, and it’s easy!
So the next time you find yourself sighing over another Zoom meeting, or hesitating to meet online, think about the benefits it offers to others. Put on your smile and realize that it opens up opportunities for you to talk to people you might not otherwise meet.
He offers no judgment and makes us all the same.