UGG launches line of plant-based shoes made from renewable sugar cane
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UGG is launching a range of plant-based shoes made from renewable sugar cane.
The Plant Power collection consists of three iconic shoe styles with carbon neutral materials. Prices start from $ 120.
The UGG range of vegetal footwear ‘
The Fluff Sugar Platform and Fluff Sugar Sandal shoes are made from a plush TENCEL Lyocell material which is responsibly harvested trees. The soles are also made from sugar cane: a rainwater dependent resource that removes CO2 from the atmosphere and does not require irrigation.
The new Chukka boots are also lined with TENCEL Lyocell. In addition, the soles are in LACTAE HEVEA: latex made from rubber tree Hévéa.
The upper is also woven from an eco-friendly blend of 55% cotton and 45% hemp.
“Fighting climate change”
Andrea O’Donnell is the President of UGG and Koolaburra, owned by Deckers Brands. She said: “We are committed to doing our part to fight climate change.
“Our design team took inspiration from our iconic styles and created new silhouettes with carbon neutral and plant-based materials.”
O’Donnell then concluded, “The resulting Plant Power collection tells a story about what is possible and it is an exciting step in our journey towards a more sustainable future.
UGG says it is also committed to making its products “better for consumers and for the planet”. He says he will achieve this by “researching and using innovative materials.”
The brand also announced targets to increase its use of recycled, reused, reclaimed (plant-based), renewable (bio-based) and certified fibers by 35% by 2027.
Although they are labeled as a herbal range, it has not been confirmed if the shoes are vegan.
You can buy the Plant Power collection here