Timberland launches take-back program to refurbish and recycle used products
With home improvement programs becoming increasingly popular, Timberland has teamed up with ReCircled, a company focused on recycling and take-back programs, to launch its own re-commerce program, according to a press release sent by e Tuesday. -mail to Retail Dive. As part of this initiative, Timberland will accept footwear, clothing and accessories from the Timberland brand. These items will then be repaired or refurbished to be sold on its re-commerce platform. It could also be recycled or upcycled in future products.
The brand also previewed its Timberloop Trekker hiking boot, which has a separate sole construction to allow easier recycling via ReCircle. The company plans to launch the Timberloop Trekker shoe in spring 2022, according to the announcement.
Timberland customers can return all Timberland items to its stores starting in August, and the company aims to roll out a digital door-to-door shipping option later this summer. Timberland’s goal is to “have a net positive impact on nature by 2030“, including this program and other initiatives, such as possibly sourcing 100% of its materials through regenerative agriculture.
Timberland joins a growing list of retailers offering some form of take-back program for old products, with plans to expand the reach of its efforts in the future.
Timberland plans to launch its re-commerce initiative in Europe, the Middle East and Africa later this fall and the Asia-Pacific region in spring 2022. The partnership with ReCircled follows other efforts to become a company more respectful of the environment. including using regenerating leather and community cotton fiber and introducing more styles with GreenStride comfort insoles, which are made with 75% renewable materials.
“This take-back program is a critical step in pursuing our goal of 100% circularity, while meeting the ever-growing consumer demand for responsible design and progressive retail options,” said Susie Mulder, global brand president for Timberland, in a statement. “Timberland always builds our products for longevity. Now these products will have a second life, whether refurbished for resale, or taken apart and recycled into something new.”
As Timberland launches its re-commerce program to tackle second-hand products, other outdoor and sportswear companies have similar programs in place to refurbish or recycle used items. REI has stepped up its second-hand equipment efforts over the years, while Patagonia opened its first store in 2019 entirely dedicated to second-hand items. More recently, Nike and Lululemon have joined in the fun with their own refurbishment and resale programs. Timberland is part of a growing trend of retailers enter the second-hand clothing market, which ThredUp says will reach $ 77 billion over the next five years.