Timberland brings GreenStride ™ eco-innovation to FW21 boots
Waterproof, lightweight and naturally comfortable boots are ready for anything. New campaign spotlights artists and visionaries who move the world forward.
STRATHAM, New Hampshire, September 23, 2021– (BUSINESS WIRE) –Timberland is on a mission to inspire and equip a new generation to go out and move the world forward. For the FW21, the brand reinforces its commitment to a greener future by bringing one of its most eco-friendly and comfortable experiences to date. These new styles, with Timberland’s proprietary GreenStride™ innovation, launch worldwide today.
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Timberland Men’s GreenStride ™ Solar Ridge Waterproof Hiking Shoes (Photo: Business Wire)
GreenStride ™ soles are naturally light and comfortable; They’re made from a combination of 75% renewable sugar cane and responsibly sourced rubber, providing cushioning and bounce with every step. And now they come in boots – waterproof boots, designed for whatever nature has to offer. New styles for FW21 include: GreenStride ™ Solar Ridge waterproof hikers, GreenStride ™ TBL® Ultra Waterproof Boots Originals and GreenStride ™ Edge 6 Inch Waterproof Boots for men; and GreenStride ™ Ray City 6 Inch Waterproof Boots and GreenStride ™ Edge 6 Inch Waterproof Boots for women.
“We are delighted to launch our GreenStride ™ eco-innovation in the boots, which have been the heart and soul of Timberland.® brand for decades, ”said Chris McGrath, vice president of global footwear design for Timberland. “Our designers have worked tirelessly on these progressive new styles designed to work outdoors, from town to trail and back again. They are light, waterproof and ready for anything. “
To support the launch, Timberland is today launching a digital-first global campaign that celebrates the brand’s long heritage of innovation and boot manufacturing. GreenStride ™ boots take center stage in the countryside through striking imagery, unique materiality sculptures, video vignettes and digital animations that bring product benefits to life. The campaign is shared by the voices of global change actors who come out and work every day for a greener and more equitable future.
The overall message reinforces that you are ‘ready for anything’ with Timberland® GreenStride ™ boots.
“When people think of boot culture, they think of Timberland,” said Drieke Leenknegt, global vice president of marketing for Timberland. “With this campaign, we’re celebrating our latest boot innovation through highly visual, even artistic, creativity that inspires ‘Adventurous Doers’ to put on their GreenStride ™ boots and go out. To bring it all to life, we have gave a platform to the game changers of today, who take action every day to move their communities and the world forward. “
The complete 360 ° GreenStride ™ campaign, created in partnership with Industry and ICNCLST agencies, is now launched worldwide on all channels. Global actors for change highlighted in the campaign include:
Sophie Li: Chinese-American multimedia journalist, director and co-host of the new show All of the Above. She is a storyteller and a climate optimist who is reorganizing the way we think about climate.
Jon Gray: Co-founder of the creative and culinary collective Ghetto Gastro working at the intersection of the food, culture and experience of the Bronx to help show others the greatness of nature.
Grouped together: London-based birding collective that works to tackle the under-representation of people of color in the outdoors and educate young people about the benefits nature can offer.
Rickey Y Kim (aka RYK): Methodical creator based in Los Angeles who aims to evoke the heart of things to discover the “why”. His work ranges from music to fashion to publishing.
Olivia Rose: Artist and designer who describes herself as a botanical sculptor, inspired by what grows naturally in unnatural environments.
GreenStride ™ boots will be available at Timberland® specialty stores, wholesale accounts and timberland.com starting today with the launch of GreenStride ™ Solar Ridge, followed by other styles in October. For more information on Timberland’s commitment to responsibly manufacturing products, protecting the outdoors, and strengthening communities around the world, visit the Brand Responsibility site.
Timberland is a global outdoor work and lifestyle brand with a mission to equip and inspire a new generation to come out and move the world forward. Based in Stratham, New Hampshire, Timberland also has international headquarters in Switzerland and Shanghai. Best known for its original yellow work boots introduced in 1973 to tackle the harsh New England elements, today Timberland offers a full line of footwear, apparel and accessories made with eco-friendly innovation for people who share the brand’s passion for enjoying – and protecting – nature.
At the heart of the Timberland® brand is the belief that a greener future is a brighter future. It comes to life through a decades-long commitment to responsibly manufacturing products, protecting the outdoors and strengthening communities around the world. The brand is committed to planting 50 million trees worldwide by 2025 and has a bold vision for its products to have a net positive impact on nature by 2030, giving more than they take. . To share Timberland’s mission to get out, work together, and move the world forward, visit a Timberland® store, timberland.com or follow @timberland or @timberlandpro. Timberland is a trademark of VF Corporation.
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