The 13 best puffers to buy right now
Once the proper dress code for pushing a snowblower down the aisle, the down puffer jacket is now a ubiquitous uniform on the slopes and across town. And the choice of puffer is often used to flex social currency.
There are the sophisticated elegant whose tastes turn to European – “Did we meet in Gstaad? – in their Monclers. There are the salt types of the earth with a taste for conspicuous consumption, who pair their Canada Goose Shelburne parka at $ 1,275 with a Cartier Love bracelet and some Uggs. The hype-obsessed ’90s Gen Z and their ilk are wearing North Face’s Nuptse style.
Introduced in 1992, the Nuptse, named after a peak near Mount Everest, is defined by its square cut and contrasting colored shoulders. Stephen Youngblade, brand marketing director at North Face, notes that the Nuptse is the most searched product on the North Face site and is a fall / winter bestseller. In December 2020, Gucci launched a two-part collaboration with the North Face and released a follow-up capsule last month, with much of the merchandise featuring a co-branded logo and the North Face puffs made in the Gucci monogram. .
No matter how cool or stylish it is, with its plush and feathery core it is functional and provides efficient warmth. The reason quilted goose or duck down offers so much insulation is due to the structure of the feathers, which cluster together to create a “loft” and trap air. The more airy, wider and taller the down, the more heat it generates, which means it is both light and warm. Eddie Bauer patented the first down jacket in 1940 after suffering from hypothermia during a winter fishing trip to the Olympic Peninsula in Washington state.
Yet more and more the puffer jacket has gone from a utilitarian piece to a versatile fashion item, appearing in the collections of Givenchy, Lanvin, Fendi, Marc Jacobs and more. “It’s an environment in which designers have chosen to work,” says Bruce Pask, menswear director for Neiman Marcus and Bergdorf Goodman, who has opened his Goodman’s Ski Lodge, a cold-themed space at the interior of the New York menswear store in December. “At this time of year, [outerwear] is a really important business for us, ”he says. (The global outerwear market is expected to generate $ 94.5 billion in sales by 2021, according to a report from Statista.com.)
Pask highlights Rick Owens’ fall collection of quilted parkas and oversized cocoon-like silhouettes, Thom Browne’s blend of parkas on bespoke shirts and the entire Moncler Genius project. In the latter, launched in 2018, the Italian company enlists top designers, such as Pierpaolo Piccioli of Valentino and Jonathan Anderson of Loewe, to use the down quilt as a blank canvas for their imaginations. For example, Piccioli created spectacular, long down-filled monastic dresses for the project in 2018.
“I like it when I see people wearing a puffer jacket over a suit, or looking at different opportunities for puffer jackets,” Pask says, noting that A $ AP Rocky took the look to the extreme when wearing a jacket. puffy duvet on his tuxedo. at last year’s Met Gala. It had been reused by Eli Russell Linnetz of the ERL brand, whose collection was featured in a presentation in Goodman’s last year. Said Pask, “He really finds a sense of humor in the genre.”
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