That’s a spirit enthusiastically captured in the campaign video for Lanvin’s fall / winter 2021 collection, which offered a carnival celebration of the decade’s famous excesses. Models like Paloma Elsesser and Sora Choi strolled through a luxurious Paris hotel suite filled with Lanvin bags to a soundtrack of Gwen Stefani’s classic “Rich Girl” in 2004, before an appearance by none other than rapper Eve elle. -even. As Lanvin’s creative director Bruno Sialelli, 34, is quick to point out, however, his approach was slightly ironic. “The lyrics are, ‘If I were a rich girl,’” he notes. “It’s always ambitious.”

According to Sialelli, the renewed interest in the 2000s is simply a natural pendulum swing as a new generation rose through the ranks to become the creative directors of some of the biggest fashion houses, revisiting their own youth. “The revival of the 2000s is alive thanks to talents who are from the same generation as me,” he says. “For me personally, this era of MTV culture was very important. I grew up in the south of France, and as a teenager, this outlet was my access to culture. This is how I discovered fashion, through musicians and actors.

It’s hard not to agree: whether it’s Nicolas Ghesquière or Raf Simons revisiting the music and style of their adolescence in the 80s, or the more daring corners of the 90s style that come back through work. of designers such as Demna Gvasalia and Glenn Martens, it is only natural that a new guard of millennial designers should work with the nostalgic touchstones of their own poorly spent youth. “We’re in a time where there’s a shame associated with opulence and overwhelming, so it almost feels radical in a way,” Sialelli adds.