Getting comfortable at work for a good cause
The inaugural Wear Your Uggs day takes place on June 1
With COVID forcing many people to work from home last year, more casual attire has become the norm. Now Australians are urged to bring the comforts of home to the office and support mental health awareness by wearing UGG boots to work.
After a year that has been mentally trying for all Australians, the mental health charity the Black Dog Institute (BDI) has partnered with Ugg Express to launch the inaugural Wear Your Uggs Day.
BDI has witnessed heightened state of anxiety during the pandemic and an ongoing struggle for many Australians to deal with the uncertainty surrounding COVID-19.
Wear Your Uggs Day is designed to create a relaxed feeling for Australians and get people talking about their mental health.
Australians are being asked to donate directly to BDI, or else purchase their uggs from Ugg Express, where 10 percent of sales will be donated to support the charity’s medical research efforts.
BDI’s Director of Funding and Partnerships, Karen Elliff, encouraged people to wear their UGG boots to work, school, or even home on June 1 to celebrate the day.
“We are delighted to partner with Ugg Express and have enjoyed working with the team on this project,” said Elliff.
“We can’t wait to see people wearing their boots on June 1 across the country, knowing it helps us continue our research and programs at the Black Dog Institute.”
Laura Li, marketing manager at Ugg Express, said the company is also thrilled to be working with BDI.
“Here at Ugg Express, we are continually looking for ways to support institutions that create a better world for all of us – and the Black Dog Institute is doing just that,” Li said.
“Especially during this difficult time, we are very honored to be able to help Black Dog Institute in the incredible work they continue to do, and of course we all love any excuse for wearing our uggs!”
You can view the BDI collection or donate directly to the charity here.