Demand for Ugg boots is up 242% – because the lockdown
Once essential, Uggs are making a comeback as the quarterly report from global fashion research platform Lyst showed searches for slippers increased 242% from 2019.
The perfect WFH (work from home) shoe, Lyst ranked Ugg’s the classic ultra mini boots ranked fifth among her ten most popular women’s products in the world, alongside Kim Kardashian’s SKIMS velor hoodie and Birkenstock shearling-lined Boston clogs.
In the men’s list, Ugg’s Scuff Deco slippers came even higher at number three, while The North Face 1996’s retro Nuptse jacket topped both lists.
“As consumers spend more time at home, demand has increased for comfortable and practical shoes that are more winter resistant than sandals,” the Lyst report said.
Ugg Street’s increase in credibility comes after the fashion giant and former editor-in-chief of American Vogue, Andre Leon Talley, was named the face of the Australian fashion label in January.
The 72-year-old starred in their latest campaign – which sees him posing in Ugg’s iconic slippers on the porch of his home in White Plains, New York – and called the slippers “as chic as heels” .
“At first I thought Ugg had the connotation of being clingy. People said, ‘Oh, I would never be caught wearing a UGG. I said it for a really long time too then found an Ugg and put it on. It’s amazing and it’s a boost of confidence… I have no shame, ”added Talley.
Ugg is clearly making a name for itself in the fashion world, with designer Telfar Clemens recently partnering with the brand for a shearling version of its legendary shopping bag, as well as Y / Project for a thigh-high version of his classic boot – as worn by Rihanna – and Eckhaus Latta on a capsule line of clogs and mules.
And their new mini-Uggs – which launched last year and are cut down the ankle to the calf, so the silhouette is much more flattering – have proven to be a major hit with a number. of haute couture celebrities.
Kendall Jenner, Irina Shayk and Emily Ratajkowski were all spotted sporting the comfy shoe while running errands during the lockdown.
According to Ugg Website, the styling options for the mini version are ‘endless’ and cost £ 125.