CFDA and Ugg partner to create materials hub to drive innovation – WWD
The Council of Fashion Designers of America partnered with Ugg to roll out the Materials Hub on their site in October.
As more designers and brands increasingly seek out cutting-edge materials, the new hub will help the fashion industry discover and connect with key innovators, suppliers and resources. in the supply of materials.
The open-access Materials Hub builds on CFDA’s more than ten-year commitment to design-driven sustainability initiatives. This includes the group’s online Sustainability Resource Hub, which offers a guide to sustainable strategies and a toolkit. There’s also the Sustainability By Design: Rethinking NYFW Impact Report, which was created in partnership with the Boston Consulting Group and in conjunction with the United Nations Office of Partnerships and Conscious Fashion. There are also other resources.
With the Materials Hub, CFDA and Ugg hope to help on multiple fronts, such as aggregating resources that can highlight leaders, encouraging collaboration between designers and innovators, helping designers define ways to strengthen their impact. in materials and provide opportunities for educational and professional development. for everyone.
As part of the partnership, CFDA and Ugg will host a series of public webinars on material innovation, including a presentation of the Materials Hub site, a fireside chat on how Ugg aims to advance sustainability with Andrea O’Donnell, President of Ugg & Koolaburra by Ugg at Deckers Brand, and moderated packaging and fiber / fabric innovation discussions. Registration for the webinars will begin at the end of September via the digital channels of the CFDA.
The Materials Hub is an extension of the Materials Index, which debuted in 2019. Some elements of the Materials Index will be incorporated into the Materials Hub, a CFDA spokesperson said. As an open resource, the organization hopes the reach will be as wide as possible in the industry, he said, unable to share specific projections.