Bonds Australia launches new genderless clothing line to ensure ‘comfort for all’
Iconic Australian clothing brand Bonds has launched a ‘genderless’ clothing line in connection with International Pride Month, claiming that’ we can’t be really comfortable until everyone else is. “.
The new collection of sweaters, t-shirts, hoodies and sweatpants are available in neutral tones and a “genderless” waist fit, as part of the Explorer outdoor range.
“As a brand for all Australians, we think it’s important for everyone to feel comfortable – and it starts with the first thing you put on in the morning,” Bonds said in a statement.
“We have an assortment of genderless clothing options across our range so our customers can wear it their way.
“We recognize that the future is ‘gender’ and want to allow our customers to express their gender and identity in the most comfortable way. “
Each item has a ‘relaxed fit’ and can be worn by anyone, whether they identify as male, female or non-binary.
“At the heart of everything we do is you,” Bonds said.
“No matter who you are, where you come from or what you represent, we believe everyone deserves to be comfortable.”
Genderless sweaters and hoodies are on sale for $ 49, down from $ 80.
The company also shared information on its social media on how to support LGBTQIA + this pride month.
Bonds offers customers the opportunity to donate $ 2 on any purchase to Minus18, a charitable organization that aims to improve the health and well-being of young people attracted to same-sex and diverse genders and provide them with an environment sure.
Bonds previously released a genderless collection for tweens in 2018.