17 best celebrity scents you need to know
Celebrity perfumes have a bad reputation. It started off pretty well. When JLo’s Glow launched in 2004, it rocked the industry and offered fans an unusually intimate way to connect with the singer. The scent, an everyone-pleasing white floral with delicate citrus notes, broke sales records and the affordable price meant teens could pick up a signature scent for under 20 pounds.
But then it caught on and every celebrity and their cat (literally) jumped on the trend. Who can forget Katy Perry’s Purr and Meow scents inspired by her tabby, Kitty Purry. Boots’ shelves have filled up with sweet, identical, low-odor concoctions that we doubt have much to do with their celebrity ambassadors. And we’re even more skeptical that they’ve ever managed to hit their top bathroom cabinets. Do we think Beyonce has ever stepped out drenched in Heat, her £ 11 scent? May be, but probably not.
They served us well while we were cruising through high school, but those 2000s celebrity scents didn’t age well, and they couldn’t grow with us and our changing tastes.
In an age where customers demand more from their purchases – radical transparency, thoughtful innovation, sustainable formulas – slap a celebrity’s name on a scent they may (or not) have sniffed on the ad campaign set just don’t wash them. days. That’s why celebrity beauty died out, along with Ugg boots as we headed into the 2010s.
Then Rihanna was a game-changer in 2017. The launch of Fenty Beauty refreshed the industry, rewrote the rules, and redefined the standards of what we expect from a new generation of celebrity beauty. Namely, inclusiveness, but also, involvement. As founders of multi-hyphenated brands, we expect the celebrities we align with to make key decisions, lead board meetings, and create products that they truly, truly like and use before you let us know too.
That’s why we’re thrilled that Ri-Ri’s first Fenty fragrance is coming to the UK from the states where it launched on August 10. Created to be unisex, the consensus so far has been that the scent is unexpected. He doesn’t have the punchy presence that people associate with Rihanna. It also doesn’t smell like her skincare or her notorious (and well-documented) favorite scent, Love Don’t Be Shy, by By Killian (a marshmallow sweetie). It also doesn’t smell like her previous scents, Reb’l Fleur, Kiss, and Rogue – created before she decided on her own brand.
Created by perfumer Jacques Cavallier Belletrud, the nose behind some of Louis Vuitton’s fragrances, Fenty Eau de Parfum is an elegant, soft and warm scent that quietly smells expensive and creates a beautiful base to wear on its own or to layer with others.
We’re also in the throes of the launch of Billie Eilish’s debut fragrance, Eilish, which will be released in November. The singer revealed that the scent was deeply personal to her, confessing “it’s a scent that I have been chasing for years and years. It is my favorite smell in the WORLD. With notes of amber, cocoa, vanilla and warm spices, Billie said the scent was nostalgic and sentimental. “It reminds me of when I was 14. I had this shirt on, and it was like a black mesh turtleneck. I don’t know why it reminds me of this shirt, but it does,” said Billie at ELLE.com. “I think of the closet I had that shirt in. I had it in a big wooden closet in my bedroom, and it smells a bit like that. So that’s what comes to mind.” No, we haven’t sniffed it yet, but already it feels like Billie is sharing an intimate and cherished experience with the fans.
Then there is Ariana Grande. The hit-maker has just announced that she is releasing her own beauty brand, REM Beauty, where she is meticulously involved in formulas. She started with make-up, but could get into perfumes under the umbrella of REM. That said, for her existing fragrance line, she has teamed up with some of the top talent in the world of perfumery. Jérôme Epinette, who created Ariana’s God Is A Woman perfume, is the nose behind famous high-end perfumes like Gypsy Water by Byredo and Bal d’Afrique. It’s not the typical celebrity-pong scent that has tarnished previous celebrity scents. It’s pretty, but it’s also complex, with a bit of an edge – much like Ari herself. Likewise, Cloud, gave our perfume connoisseur and columnist, Alice Du Parcq, a “big scent boner” – praise indeed.
Even some old-fashioned celebrity scents are making a thoughtful comeback, but like our new priorities as consumers, it’s not just about the scent, it’s about the substance. Britney Spears’ fragrances have seen a 310% increase in recent months, according to Fragrance Direct, as fans show their support for the singer whose mentorship updates and recent engagements have made headlines. . It’s a political statement in a spritz, with an accompaniment of nostalgia. His best-selling EDP Private Show is sold out.